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Co-Create

HelloFresh Logo
BrainStation Logo

A plugin to streamline and merge HelloFresh software with multiple softwares down to one. Get cooking!

Duration: 1 week

Role: Ideation & Interaction

Category: Design Sprint

Tools Used: Figma

HelloFresh is a meal kit subscription service. Each week, HelloFresh ships you a box of ingredients along with recipes that help you cook your own meals.

 
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Core Values (DNA)

  • Customer centricity

  • Speed & Agility

  • Prioritization

  • Egoless environment

  • Learning never stops

  • Data driven

Behind The Scenes at HelloFresh

  • The culinary team creates 10 recipes every 2 weeks

  • Find the freshest ingredients to product ideas

  • Test recipes to meet great standards

  • Developers create recipe cards and online content

MORE RECIPES, PLEASE. 🍽

 

How can we help Recipe Developers create more recipes than what they create currently, without hiring in new resources?

Employees switch between multiple softwares when creating recipes, testing and creating recipe cards.

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Switching between

softwares slow down 

the recipe making process AND they have to manually input changes/recipes.

HelloFresh Software

Google Docs & Sheets

OKAY, SO... HOW MIGHT WE...

As a team we voted for the best fitting How might we question because it helped us to decide quickly.

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Top 3 HMW questions

How might we better connect recipe developers and recipe testers in order to make the entire process streamlined?

ONE TOOL TO RULE THEM ALL!

 

Inspirations came from management apps/softwares like:

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Management softwares integrate teams to be able to seamlessly navigate through their work across one platform! This will minimize the tedious back and forth between softwares that HelloFresh employees experience.

Co-Create Low Fidelity

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LET'S TEST IT OUT

 

After 2 rounds of user testing, the main feedback was confusion when the recipe is headed to the next stage and users didn't recognize the ingredient substitutes that were made.

Changes were made with the helpful feedback given and it was time for me to add colour to Co-Create with some HelloFresh flare

Co-Create High Fidelity

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KEY TAKEAWAYS

In the future, I will show work earlier, and more often, as well as asking more questions to the HelloFresh team to get down to specific pain points. If I were to do this project again, I would conduct preliminary research with our target users to better validate our design decisions.